Modern enterprises have effectively all resources into procts and services needed by the community fundamentally determines the survival and development of the modern enterprise. After years of development, Shenzhen small and medium enterprises to adapt to the gift instry, gift development, through hard work, overcome many difficulties, the current achieved good operating results. In this paper, through the gift instry, the current characteristics, current situation and trends analysis, combined with the Shenzhen small and medium enterprise development strategies of gifts, find gifts in Shenzhen small and medium enterprise development strategy problems
Such as the lack of rational marketing strategies, lack of proper market positioning, business objectives narrow, poor awareness of innovation and the shortage of talent. Address these problems, the positioning and marketing strategy, brand strategy, talent strategy, cultural strategy and complement the security measures that small gifts of Shenzhen's development strategy options have a positive meaning.